SEARCH ENGINE & GENERATIVE ENGINE OPTIMISATION
Your customers are asking questions before they ever reach your website. We improve the pages, technical foundations and business information that help them discover you on Google and through AI assisted search, then connect that visibility to useful enquiries.
ONE CLEAR SOURCE OF TRUTH
A shared foundation, not a promise of placement.
THE BIGGER PICTURE
SEO helps search engines discover and understand your pages. GEO, or generative engine optimisation, focuses on how clearly AI-assisted search can interpret and reference your business. Both start with accessible pages, useful answers and consistent information, not a separate set of magic tricks.
Explore the website add-onTWO WAYS CUSTOMERS DISCOVER YOU
SEO and GEO work together. Neither is a shortcut to guaranteed placement.
A customer might ask“Who can help with the problem I have?”
Search engine optimisation helps search engines discover your pages and understand which questions they answer. We work on the technical foundations, useful content and paths to an enquiry.
A customer might ask“What are my options, and which one fits?”
Generative engine optimisation focuses on how clearly AI assisted search can interpret your business and reference your information. The same accessible, accurate website is the starting point.
Google’s AI features use the same SEO foundations. No special AI schema or separate AI file is required. Read Google’s guidance
WHAT WE WORK ON
A focused scope, agreed around your priorities. Here is what that can include.
Find the blockers, fix the essentials and give search engines a clear path through your website.
Build useful service pages around what your customers need to know before making an enquiry.
Keep the facts about your business clear, consistent and easy to reference across discovery journeys.
FROM PLAN TO PROGRESS
We establish a baseline, agree the changes and report what the evidence actually shows.
Review your site, audience and existing search data. Record a baseline before changes.
Choose the technical fixes and content opportunities that best fit your services and resources.
Implement the agreed changes, check the pages and keep your team involved in content approval.
Review search impressions, clicks and agreed enquiry events. Repeat the same AI question sample with its date and context recorded.
PROGRESS YOU CAN UNDERSTAND
We agree the baseline and measures before making changes. Your report should show the work completed, what the data says and the next useful decision.
A search click is not a customer. An AI mention is not a recommendation. We keep those distinctions visible.
Completed technical fixes, updated pages and remaining access or content needs.
Indexed pages, relevant queries, impressions and clicks from Search Console.
Agreed enquiry or booking events where tracking and consent allow. Attribution limits are recorded.
Repeatable question samples with the tool, prompt and date recorded. No invented universal visibility score.
GOOD QUESTIONS
Clear expectations before we start.
No. Search engines and AI providers decide what they display. Indexing, rankings, citations and recommendations cannot be guaranteed. We focus on useful improvements and transparent reporting.
No. Technical SEO and helpful, reliable content remain important. GEO adds attention to business clarity, source information and the way AI-assisted discovery describes your offer. It does not require a special “AI schema” to appear in Google AI features.
We agree the reporting sources and measures before starting. These may include Search Console, consent-aware analytics and enquiry events. Sampled AI responses vary by prompt, time and context, so we report them as observations, not a universal visibility score.
Yes, subject to access and the limitations of its platform. We prioritise improvements to the site you already have. If a rebuild would be more useful, we explain why and quote it separately.
We first check that Google can access the live pages and that there are no indexing blocks. We verify Search Console, submit the sitemap, inspect the important URLs and request indexing where appropriate. Google decides whether and when to index a page. Registration alone does not guarantee that it will appear.
Some technical issues can be corrected quickly, but crawling, indexing and changes in search performance take time. The starting point, competition and scope all matter. We separate completed work from observed results and do not promise a fixed date or position.
Google search is a useful starting point. We can also scope local business information and discovery through tools such as ChatGPT, Gemini and Perplexity. Their answers vary, and being accessible does not guarantee a mention or citation. We agree which channels are relevant before starting.
LET’S FIND YOUR NEXT STEP
Bring your website, your ideas or the problem you want to solve. We will help define a useful starting point.
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